Rising Competition Between Apple and Meta on VR/AR and Smart Home Devices

Updated on December 14th, 2021

Increased use of technology has accelerated the ongoing battle between large tech companies. Apple and Meta are innovative giants, changing fitness and home living through virtual reality, smart tracking, and more.

However, there is rising competition between Apple and Meta on VR/AR and smart home devices.

Apple is championing fitness tracking through Watch Series 3 (GPS, 38mm). The Apple Watch provides best-in-class features like Sleep Monitoring, Heart Rate Tracking, and Pedometer. Through this Apple brings a wealth of fitness-focused applications. These applications help you track your body movement for better interactive learning. 

To aid high-intensity workouts, Apple has also come out with its Powerbeats High-Performance Wireless Earbuds ( Apple H1 Headphone Chip, Class 1 Bluetooth Headphones, 15 Hours of Listening Time).

This H1 integrated headphone chip is a high-output music headphone. It is sweat-resistant and has an outstanding 15 hours of listening time with a built-in microphone for taking calls.

In contrast, Meta has taken a different route to target people's fitness. Oculus Quest (All-in-one VR Gaming Headset – 64GB) is a popular virtual reality headset created by Meta. It brings you fitness-focused games in your living room. Major titles such as Beat Saber, Fitness Boxing have changed how you see fitness. It transforms you into a virtual reality where you can hit targets, achieve milestones, and become fitter while having fun.

The Portal (from Facebook [Gen 1]. Smart, Hands-Free Video Calling with Alexa Built-in) is a hands-free video recording device from Meta. If you’re working out and your hands are occupied with dumbbells, this is the perfect device. Use Alexa to take up calls, answer messages and stay connected. This product also allows you to play seamless music and stay active.

These products state how Apple and Meta have become indirect colliding brands. They are using different devices to target consumers in their homes. Through high value, they are making themselves indispensable.

Read more: Why Is Facebook Tracking Accelerometer Data of Your iPhone?