Updated on December 10th, 2021
Tokyo-based gaming company Sega announced a "strategic alliance" with Microsoft on Monday. The gaming company is aiming to put out its gaming titles on the Xbox maker's Azure cloud platform for a global reach. This alliance is designed to develop games "where the key focuses are 'global', 'online', 'community' and 'IP utilization", said the gaming company in a stock exchange statement.
Sega also said that this partnership will be "a key part of its mid to long-term strategy" which was referred to as "Super Game". The Super Game project was first mentioned by the company in May when it discussed the priority strategy for the next five years.
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"By working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies," stated Sega.
"By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA's powerful game development capabilities and Microsoft's cutting-edge technology and development environment," said Yukio Sugino, President, and COO of SEGA Corporation.
Cloud technology is expected to be the next big thing in the gaming arena. The new technology will shed the expensive gaming hardware and will make gaming a purely online experience. Cloud gaming requires super-fast internet connectivity, which is lacking in many parts of the world. But, many companies including Samsung are exploring the possibility of a successful and affordable cloud gaming platform.
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